The Source |Vans Announces Anderson .Paak As Global Music Ambassador
Vans, the original action sports brand and advocate for creative expression, is proud to announce three-time Grammy award-winning artist, musician and producer Anderson .Paak as the brand’s first Global Music Ambassador.
Vans and AP share a mutual passion to promote creative expression through their active support of art and music. AP is longtime fan of the brand and always aspires to uplift the community around him, making him a natural addition to the Vans family. Having once worked at a Vans retail store in Topanga Canyon, California, AP has since gone on to perform live on the House of Vans stage and is featured as part of Vans’ global music content series, Sidestripe Sessions. This year, AP will serve as one of the global judges for the brand’s Vans Musicians Wanted competition, which aims to provide a platform for aspiring artists all around the world.
“I’m honored to be the newest member of the Vans Family and look forward to making history with one of the most respected global brands,” said Anderson .Paak. “I’m thankful for Vans’ partnership with .Paak House and can’t wait to broaden our reach to help even more people tap into their greatest potential.”
“We are inspired by AP’s multifaceted creative talent and are excited to continue to partner with him throughout the next year for curated music and art initiatives, product design and enabling creativity within the local community and around the world,” said Tierney Stout, global music marketing lead at Vans. “Anderson epitomizes creative expression and we are thrilled to officially welcome him into the Vans Family.”
Aligning with the launch, AP has released his latest single, “JEWELZ” today via APE SHIT exclusively distributed by 12Tone, LLC with an animated music video featuring caricatures of AP and his son, Soul “Khlex” Rasheed in a satirical take on their real life relationship. Decked out in exclusive Vans x Anderson .Paak footwear, the father-son duo battle it out in the feel good dance video directed by Anderson .Paak and Ali Graham.